Okay People, so here's the plan. Next week is interactive week. Tuesday we'll be discussing interactivity (specifically as it relates to advertising)--what it means, what it looks like, and how it works. We are doing this because new media is interactive. And that's what the course is about. And because we're having a video conference on Thursday with Barbarian Group COO Rick Webb.Before you proceed any further, surf the Barbarian Group website so you have a sense of the space we're moving into. The portfolio page is especially entertaining.
Now then....
Read:
- "The Myth of Interactivity" by Len Manovich - located on Ctools>Resources>Interactive Advertising. Stick with it, read through to the last page. That's when the pay off comes in terms of ideas.
- The Barbarian Group on Interactive Advertising - read through the section called "Interactive Advertising Strategy 101" to get a sense of how the Barbarians define interactive and how they approach it with clients.
- The Future of Visual Storytelling is Interactive- read this account of a panel discussion on visual storytelling that featured the Barbarian Group's Rick Webb
- Skim the Barbarian Group's glossary on interactive advertising
Subservient Chicken
Waking Up Hannah - Dove Soap Interactive Video
Samsung Interactive Films - anyfilms.net
Moodstream-Getty Images
Virgin Mobile Parental Enlightenment Kit
Another Interactive Video
The Secret Location - Interactive Ad/Video
Blog Post #9 is also due on Tuesday. It should address interactivity in some way. You might discuss how you define interactivity after doing the reading and exploring, as well as how the interactive advertising sites above appeal to buyers. In other words, how do they actually entice a person to buy or do something? And how does the interactive element of the site/piece play into that?
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